ISSE Long Beach

The International Salon and Spa Expo Long Beach is the largest professional shopping and educational beauty event on the West Coast. The 3 day affair is rich with the beauty industries top mentors, such as ARROJO.

In an effort to support the creativity and vision generated by Adam and the Team at Federico Advanced, Nick Arrojo offered a platform for promoting the concept at 2014’s ISSE show. He further extended his backing of the brand by giving Adam the opportunity to act as a guest platform artist at the ARROJO booth. AJF Salon and Federico Advanced are thrilled to have such a like minded association with the ARROJO Team.


ISSE Randy Taylor

ISSE by Joshua Flowers1

ISSE by Joshua Flowers2

ISSE by Joshua Flowers3

ISSE by Joshua Flowers5

ISSE by Joshua Flowers6

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AJF Salon

Hair by: Adam Federico

Images by: Joshua Flowers and Randy Taylor