The West Coast Summit

The ARROJO West Coast Summit 2014 was full of inspiration, high-voltage energy and can be counted as a massive and successful event. AJF Salon opened the show with an impactful presentation of cuts, colors and styles. The pulsating display offered matchless trend forecasting for 2014, while serving to stimulate and enchant the audience to the tune of UNKLE’S “Mayday.” Joined by Adam Federico, the ARROJO Team took the stage next, offering signature, technique focused education by some of the industries top craftsman. Covering everything from razor cutting to hand painting colors to eye-popping editorial looks, the event will hold a peerless position in the Federico Advanced 2014 calendar.

While the images offer a tease of insight into the evening, they pale in relation to the energy that pulsed through the night. If you missed it this year, let these pictures offer you a bit of solace – and be sure to grab tickets for next years event, which is sure to trump this years in it’s enigmatic nature.

We eagerly await 2015’s show.

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AJF Salon

Hair by: AJF Salon and ARROJO

Images by: Joshua Flowers

Blog Author: Sarah Federico