Do you co-wash?
When it comes to shampoo, many of us grew up thinking that the ‘lather, rinse, repeat,’ method was the way to best way to get clean, shiny hair. But as it turns out, this technique might be stripping your strands of their natural oils, resulting in dry, lackluster locks that are prone to damage and mid-shaft breakage. Enter ‘co-washing,’ a new approach to shampooing – that eschews the use of shampoo, completely.
Co-washing is the abbreviated term for conditioner washing, which is a method of cleansing your hair with conditioner instead of shampoo. But how – and why – does this new method work? New conditioners formulated specifically for gently cleansing the hair contain barely detectible amounts of detergents called cationic surfactants, or “quats” for short. When mixed with water, the quats pick up tiny amounts of dirt, leaving un-shampooed hair feeling clean – but not squeakily so. “It comes out of the new insight that shampooing every day is not for all consumers, especially those with curly, kinky, wavy hair or color-treated or processed hair that might be more susceptible to damage,” Ron Robinson, an independent cosmetic chemist and founder of beautystat.com, tells The New York Times. “We’re going to see this category burgeon and grow.”
And with the pages of the hottest magazine featuring second (or third) day hair – who wouldn’t want to eliminate that ‘just washed’ look? If you’re after a chic and natural style, look to sulfate and paraben free Pomifera Cleansing Conditioner – sold exclusively at the Federico Beauty boutique. Formulated with vital-nutrients, anti-oxidants and omega-6 oils, this ultra-nourishing formula can help to deeply hydrate parched strands – and effectively impart a lustrous shine.
Blog Author: Sarah Federico