A Modern Pixie Cut

Like all artists, a wide range of sources encourage Adam’s creativity. A long time musician, one of Adam’s primary sources for inspiration is music. This video, set to song by Explosions in the Sky, has been a vision slowly constructing in Adam’s mind. Partnering with local photographer Nicholas Wray and model Brittney White proved to
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A Celebration of Texture: Before and After

Adam created this look to highlight the elegance of his clients’ natural texture. Taking away length and weight, he created a slightly unstructured and rounded shape. To add dimension, stylist Tiffany added Goldwell highlights throughout.   AJF Salon Hair by: Adam Images by: Joshua Flowers

tHairapy at William Charles Salon

Adam Federico and AJF Salon are excited to announce another Monday evening of tHairapy, October 14th. Visiting William Charles Salon in Fair Oaks, Adam will share a variety of techniques that stylists can introduce into their own work. The format will be a live-model demonstration, with a question and answer session. The event is free
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Epic Hair Movement at Federico’s

The educators at Epic Hair Movement, Ira Pope Sage and Mark Bunkall, seek to create a “fully immersive educational experience.” Engaging their students, they inspire with interactive demonstrations and use music as a tool to liven the culture of their classes. Federico Advanced is eagerly anticipating our time with this duo and we hope that
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AJF Salon at Nordstrom Arden Fair

Team AJF partnered with the Nordstrom Arden Fair cosmetics department during their September triple points event. Our stylists were thrilled to offer complimentary blowouts, flat iron refinement and wavy, textured looks created with a body waving iron. Additionally we gave shoppers tricks, tips and techniques for executing these styles at home and shared knowledge regarding
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Featured Stylist: Tiffany

As we head into autumn, color specialist Tiffany is crushing on rich chocolate shades with dimensional, complementary tones such as caramel and honey. She is a fan of hair painting as it gives her creative freedom and allows her to offer exclusive, custom looks for each of her clients. Tiffany chose to bring her skills to
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ARROJO Expo, New York City

Early September found Adam Federico in the fashion and culture hub of New York City. Along with members of his team, he made the trip to attend the well-known trend-forecasting event, ARROJO Expo. Celebrating texture, color and their unique interpretation of up-coming styles, the team at ARROJO sent AJF stylists home with an assortment of
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