ARROJO Ambassador Summit, A Film

AJF Salon has a symbiotic relationship with New York City based salon and educational giant, ARROJO. With like-minded ideals and industry goals, we work together on as many projects as possible, sharing thoughts and concepts. This partnership has offered AJF stylists a deeper pool of creativity to draw from, giving them a heightened ability to
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Portfolio on Tour, Seattle

Portfolio on Tour is an opportunity to step inside the Goldwell and KMS California Brands and the ARROJO Studio world. Education on the latest trends is offered, as well as inspiration from the industry’s most creative talent. During the 3-hour event, participants have the opportunity to interact with the teams. It is the ultimate blend
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Goldwell Partner Event

Over the weekend, Artistic Director Adam felt privileged to have the opportunity to share his experience as a Goldwell partner. Traveling to their Santa Monica Academy, he spent the event spreading the message of Federico Advanced, an institution dedicated to continuously educating and inspiring industry professionals. With a focus on independent artists, knowledge advancement and
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The West Coast Summit

The ARROJO West Coast Summit 2014 was full of inspiration, high-voltage energy and can be counted as a massive and successful event. AJF Salon opened the show with an impactful presentation of cuts, colors and styles. The pulsating display offered matchless trend forecasting for 2014, while serving to stimulate and enchant the audience to the
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Good Fats for Graceful Aging

We live in a society where fat is the target of much criticism, but it is absolutely necessary for graceful aging and lowering inflammation in our bodies, which is a key to aging successfully. Consuming the right fats and oils supplies the essential fatty acids that our bodies are incapable of producing on their own,
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Featured Stylist Thu

Thu has a style that continues to evolve. In tune with her natural surroundings and environment, shapes and colors that exist organically stimulate her imagination. As a stylist, makeup artist and follower of past and present fashion, Thu is an excellent trend forecaster, allowing her clients to stay on the cusp of current looks. She
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Things get W E I R D

The boys from Reverie visit Federico’s … and things get weird. Taking a peculiar and eccentric approach, the Team from Federico’s blended their creative forces with the Team from Reverie to complete one cohesive and transcendent piece of art. Each of the four craftsman took a section of hair and cut it, infusing their individual
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Eating for Beauty

As humans, we have an intrinsic desire to look and feel beautiful. This is normal and natural and in fact, beauty can signify a positive state of health. What we don’t realize, is that beauty truly does radiate from the inside out. Daily, we are bombarded by pollutants that negatively impact our health. While the
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Stylist Ericka featured in BANGSTYLE

We have always recognized that Junior Artistic Director Ericka is a force to be reckoned with. A powerhouse of creativity and a style icon, she consistently gains momentum as an artist, gleaning recognition from a variety of sources. Most recently, she was featured in BANGSTYLE, an online resource for current hair and fashion culture. There
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2014 ARROJO, NYC Ambassador Summit

Artistic Director Adam and Stylist Jessica attended the ARROJO Ambassador Summit in New York City, a three-day event of education, inspiration and celebration of the hairdressing craft. The live-model demonstrations and hands on workshops led by the ARROJO Team offered a fresh perspective and innovative techniques to be utilized back at AJF. ARROJO invited Adam to
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