Do you co-wash?

When it comes to shampoo, many of us grew up thinking that the ‘lather, rinse, repeat,’ method was the way to best way to get clean, shiny hair. But as it turns out, this technique might be stripping your strands of their natural oils, resulting in dry, lackluster locks that are prone to damage and mid-shaft
Read More

UV protection: Not Just for your Skin, Anymore

Summer can be rough on your delicate strands – but did you also know that the sun’s harsh rays could be working to sap the life out of your color, leading to dull, lackluster hues? Mimicking the effects of bleach, exposure to UV light can leach melanin from your hair — permanently removing color —
Read More

Got Milk? Getting Back to your Roots

Are you looking to give your hair’s vitality a boost? Nurturing the health and well being of your scalp could be the missing link. “Any issue that you have when it comes to your hair—be it volume, texture, shine, or wanting younger hair—starts from the scalp,” Dennis Gross, MD, a dermatologist in NYC and founder
Read More

Warm Weather Rescue Remedy: Newsha Deep Treatment Masque

This time of year, many women are busy prepping their skin, in anticipation of the extra dose of sunshine come summertime. But it’s important to remember that your hair requires an added dose of TLC during the warm weather months. Exposure to the elements, plus damaging UV rays can sap your mane of it’s vibrancy,
Read More

The Bearded Man

Fathers Day is fast approaching and the age-old epic quandary of what to get Dad is upon us. This year, however, it seems the decision might be simple. For the last five years, fashion has seen a resurgence in beard growers and what originally began as another hipster subculture movement has turned into a widespread
Read More

The Deconstructed Braid

Every season, we see braids reinvented on the runways. Prestigious designers eagerly take their stance, wavering between refined and unkempt styles. Ironically, they are rarely in agreement as to their prediction of this season’s most prevalent leanings. In spring 2014 Rebecca Minkoff and Naeem Khan returned to Renaissance-inspired crown braids, while VPL Costello Tagliapietra took
Read More

The Whimsy of Spring

In northern California, we are engaged in an unusually erratic spring. The sky extends its sunshine and mild temperatures one moment and proffers rain the next – the only thing that we can count on is unpredictability. Conversely, the beauty of this changeable weather can be found all around us; flowers are exploding, the grass
Read More

Portfolio on Tour, Seattle

Portfolio on Tour is an opportunity to step inside the Goldwell and KMS California Brands and the ARROJO Studio world. Education on the latest trends is offered, as well as inspiration from the industry’s most creative talent. During the 3-hour event, participants have the opportunity to interact with the teams. It is the ultimate blend
Read More

The West Coast Summit

The ARROJO West Coast Summit 2014 was full of inspiration, high-voltage energy and can be counted as a massive and successful event. AJF Salon opened the show with an impactful presentation of cuts, colors and styles. The pulsating display offered matchless trend forecasting for 2014, while serving to stimulate and enchant the audience to the
Read More

Eating for Beauty

As humans, we have an intrinsic desire to look and feel beautiful. This is normal and natural and in fact, beauty can signify a positive state of health. What we don’t realize, is that beauty truly does radiate from the inside out. Daily, we are bombarded by pollutants that negatively impact our health. While the
Read More