HVA3 Award Winner

Over the weekend, the Hairbrained community came together in New York City to honor the craft hairdressing movement, and the heart-filled short films, which represent the spirit of the growing HB community. Ranging in tone from informative to avant-garde, these videos are always long on creativity – and never short on inspiration. Acting as a
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The West Coast Summit

In the second annual “West Coast Summit,” AJF Advanced worked side by side with the team from ARROJO, NYC to present an evening packed full of classically inspired styles and on-point trend forecasting. Avant garde creativity and technical proficiency blended seamlessly to produce visually inspiring looks. AJF Advanced aims to educate and stimulate the imagination – and is
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A Community United: ZGAT Academy

Led by Creative Director Adam Federico, Federico Advanced (an independent education house) was established with several goals in mind: To elevate the level of craftsmanship within the hairdressing community, to offer non-manufacture driven artists a platform from which to educate – but most importantly, to create a sense of unity in a community that can
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Goldwell Color Zoom Semi-Finalist: Stylist Thu Vo

AJF Salon is proud to announce that stylist Thu Vo has been named as a semi-finalist in the Goldwell Color Zoom competition! She shares her inspirations for her submission, plus thoughts on being a colorist. “My color choice for colorzoom 2015 was inspired by the vintage suit my model wore. This year’s color zoom concept was Traditional
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Adam Shoots with Educational Powerhouse, Milady

In a recent trip to upstate New York, Adam Federico joined creative forces with Milady Cosmetology, to help them update and modernize their curriculum. Throughout several 12-hour days, Adam and Milady worked together to film a series of videos, demonstrating four classically inspired styles. Take a peek at his journey:   It was great working
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Siouxsie’s Soiree: The Collection

AJF Salon would like to offer our congratulations to new stylist, Siouxsie. Having worked diligently to complete our Junior Stylist program, she’s honed her skills and fine-tuned her abilities as a craftsman. To honor the completion of her training, Siouxsie presented us with a collection of cuts and colors. She created beautiful hair, seamlessly merging
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tHairapy @ Zimbali Salon

At AJF Salon, we provide our clients with opportunities for growth, transformation and a renewed sense of self. We do this by tapping into a deep well of creativity, cultivated by a steady flow of education. In an effort to share the knowledge that we have acquired over the years, we have created tHairapy, an
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A Mother’s Day Transformation

Mothers Day is a significant and meaningful holiday in our culture. Sadly, through the process of over commercialization, many of us have lost perspective on the true meaning of the holiday – reminding our Mothers of how special they are! As stylists, we spend a great deal of time facilitating our client’s transformations – and
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Introducing KeraSilk by Goldwell

Let’s face it – many of us are born with imperfect, undesirable hair texture. We toil, expending energy and time taming our tresses, when we should be out enjoying our lives; blow dry, flatiron, curl, repeat. And repeat again. The hair industry has thus far, been unable to offer a practical and sustainable solution to
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A Style Noted Feature

New York City based beauty and fashion blog Style Noted featured the team at AJF Salon for this “inventive pixie cut.” Hailing it “fresh, youthful, even a little cheeky,” they commended the style, calling it a  “perfect” cut for “short naturally textured tresses and stark color.” Created for the ARROJO West Coast Summit, 2014, AJF
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