Be a Product Wizard

Have you ever wondered about the magical product concoctions that your stylist whips up for you? We know you have, so we’re here to show you just one of the many formulas you can use to get your hair looking shiny, healthy and luxurious. Below, Stylist Erin demonstrates her process for creating fun, flirty hair
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Featured Stylist Joley

Q. So you’re a makeup artist. Tell me a little about how you got into makeup artistry, what you love about it and what’s trending right now in makeup. Lastly, if you had to choose one MUST HAVE product for every women, what would it be?  A. I got into makeup artistry around the age
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tHairapy @ Zimbali Salon

At AJF Salon, we provide our clients with opportunities for growth, transformation and a renewed sense of self. We do this by tapping into a deep well of creativity, cultivated by a steady flow of education. In an effort to share the knowledge that we have acquired over the years, we have created tHairapy, an
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A Mother’s Day Transformation

Mothers Day is a significant and meaningful holiday in our culture. Sadly, through the process of over commercialization, many of us have lost perspective on the true meaning of the holiday – reminding our Mothers of how special they are! As stylists, we spend a great deal of time facilitating our client’s transformations – and
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AJF on the Go

At AJF Salon, we know that there is no better feeling than the one that you get by facilitating a client’s transformation. No matter how large or small of a change we aid in making, the simple act of investing time into oneself is gratifying beyond measure. For this reason, we pop in at local
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The Deconstructed Braid

Every season, we see braids reinvented on the runways. Prestigious designers eagerly take their stance, wavering between refined and unkempt styles. Ironically, they are rarely in agreement as to their prediction of this season’s most prevalent leanings. In spring 2014 Rebecca Minkoff and Naeem Khan returned to Renaissance-inspired crown braids, while VPL Costello Tagliapietra took
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The Whimsy of Spring

In northern California, we are engaged in an unusually erratic spring. The sky extends its sunshine and mild temperatures one moment and proffers rain the next – the only thing that we can count on is unpredictability. Conversely, the beauty of this changeable weather can be found all around us; flowers are exploding, the grass
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Introducing KeraSilk by Goldwell

Let’s face it – many of us are born with imperfect, undesirable hair texture. We toil, expending energy and time taming our tresses, when we should be out enjoying our lives; blow dry, flatiron, curl, repeat. And repeat again. The hair industry has thus far, been unable to offer a practical and sustainable solution to
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Featured Stylist Jacob

Jacob is an innovative member of the AJF Salon team. Currently a Junior Stylist, he shows a great deal of promise as an artist. He has been a member of the beauty industry for a number of years, crafting looks and beautifying women as a high-end makeup artist, having recently diversified to add hair stylist
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A Style Noted Feature

New York City based beauty and fashion blog Style Noted featured the team at AJF Salon for this “inventive pixie cut.” Hailing it “fresh, youthful, even a little cheeky,” they commended the style, calling it a  “perfect” cut for “short naturally textured tresses and stark color.” Created for the ARROJO West Coast Summit, 2014, AJF
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